I was talking with a client today, who wanted feedback on some names he has chosen for his products. He's a scripter, a technical type of person, so he prefers technical, descriptive name. Though I have a technical background as well, my marketing-half tends more towards "catchy" names.
Trying to bring my point across, I told him that one of SL's top selling products would probably never had that success, had its creators chosen to call it "Interactive Simulated Genital Arousal System". Instead, they came up with the name "Xcite!", which is a marvel of marketing communication.
2 comments:
Sometimes it is so hard to talk with non-marketing people about marketing. It takes time and patience to explain that tekkie name doesn't sound so exciting to the rest of us, i.e. the consumers and users of the product. But it is a great move every time we succeed in explaining and come up with a good name that sounds good to both sides.
That's a great example, Peter!
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