December 31, 2009

Welcome Katharine Berry



Katharine Berry is the creator of the web based SL client AjaxLife. I got into contact with her on Plurk, and over the course of the past 18 months or so we formed a friendship and talked often on GTalk. Katharine's birthday was on the 26th and she reached legal age, meaning that she could (and had to) transfer from the Teen Grid to the Main Grid. The process involved some bureaucratic procedures and was delayed due to the holidays, but about an hour ago Katharine finally arrived at the Main Grid. Some months ago I promised to pick her up upon arrival, and indeed she offered friendship as soon as she came over. On the pic above I took her sightseeing to Bentham Forest.

Welcome to the Main Grid, Katharine!

December 27, 2009

The model railroad that is SL


Maybe December and the time around Christmas is when the children of all ages dream of model railroads. In a rather insightful post a few weeks ago, my dear and close friend Zippora compared being in SL to playing with trains:
"But wait... did I just mention "Second Life" and "model railroad" in one line of thought? Suddenly something became clear to me: SL is simply the contemporary equivalent of building model railroads! [...] We don't want to make our hands dirty any more and hide safely behind our computer instead. But the crafting virus is inevitable and we start building our little dream world there: on our screen. Instead of gypsum and glue we use prims and to make things move the electric circuits are replaced by scripts. Basically it is all the same."

Zippora is on to something here. What is definitely one of the major success factors of SL is the ability to - literally - build your own world, and collaborate in buildings. There has been social media interaction before (chatrooms, IRC), there have been 3D worlds before (Myst or any other 3D game), there has been the ability to create before (Photoshop, Blender), there have been online games/worlds before. Only SL brought it all together, brought it all in one place, provides a world that the inhabitants build themselves, and where everybody can see and share what the others did.

I know a few people working on model railroads, and usually it is a lonely task. Those railroads are not for playing - they are for being watched in awe. Often the builders are organized in clubs, but the worlds they build are their own. The world we build in SL is open to everybody. The social interaction, based around - and even inside - our own creations, makes this fascination. The comparatively crude building tools level the playing field. Everybody can build, everybody can contribute, the starting threshold is small. If you feel your creativity flow, you rez a prim and simply start. That is the magic of SL!

And that is the reason I see newer virtual worlds like Blue Mars critically. Yes, Blue Mars looks fancier, way fancier. Yes, Blue Mars is faster. But Blue Mars is not a world built by the residents. Blue Mars is a world built by an elite, and our role is to admire (and eventually pay) for it.

SL might seem crude. SL might seem full of horrible (and sometimes perceived as inappropriate) content. But it is us who build it! And if I want to go and redefine "ugly" by building an abomination of a statue, I can.

And that is freedom.

December 26, 2009

New neighbours



There has been quite some reshuffling of sims close to my mooring place at Sailor's Rest, due to the arrival of the SS Galaxy and the opening of the dearly missed Treasure Cove passage, connection the Sailor's Cove sims in the East to the Blake Sea in the West without the need of doing a large detour northwards.

All this new land messed the Artificial Isle sims northeast of me up - Gulliver Airport is still not fully recovered. In all this transition the peaceful slip for my boat got a new neighbour - a (military) airport by all means.

My boat is my refuge as well. I often come there just to get some rest. But this airport has a severe impact on the peacefulness and quiet of that place. I have paid my slip 6 weeks in advance - time enough o find a new place to anchor.

Update: I checked out quite a few potential marinas in the United Sailing Sims (USS), the New England sims and other sailing sims around the Blake Sea. all of them are rather large marinas, busy with boats, not really what I want. One spot was quite nice, only that it was a caribbean island and those are so ubiquitous in SL that I rather avoid them. The good news is that my rent paid is good for all the USS slips and can be transfered.

December 21, 2009

Diversity

Ten of my female friends, posing naked for my camera. Not only 10 different shapes, but also different skins, expressions and attitudes. This is just a glance at the rich diversity Second Life has to offer!

DiversityThe "Diversity" project was inspired by a RL project I saw on Tumblr a while ago. Ten women, naked, showing the variation nature has in stock for female bodies. In SL we tweak our own shapes, select our own skin, and create our own appearance. I chose 10 of my friends for their unique way of appearance. All 10 of them defined femininity for themselves - making it very diverse to look at.

All women were asked to pose topless, but other than that, no requests were made. They should use whatever accessories, hair, tattoos or jewellery they feel most at home with. Ten poses were created for the shot, loosely inspired by the poses of the RL photo, and I selected the pose fitting the model best. Some poses look a bit shy, others show very self secure femininity and nakedness.

I took about 20 photos of each avatar with different lighting settings and arranged them in a hopefully harmonic way. Countless times I shuffled the single photos until a balanced collage was achieved. I only did very subtle post processing on the images, mostly smoothing edges where the SL mesh did not have enough nodes for pleasing stretching of the skin.

I am showing you some diversity. And this is just a glimpse. There is so much beautiful diversity to be found in SL. So many people living their dreams and fantasies. Go and find out for yourself!

My thanks to (in alphabetical order): Chav, Jenn, Lectra, Marx, Natsumi, Nissa, Quest, Trinity, Uccello and Zippora

December 19, 2009

Nautical rules


[8:00] Peter Stindberg: Well, there's a rule for female guests on my boat though
[8:03] Vextra Messing: what's the rule?
[8:05] Peter Stindberg: Bikini(-top) is strictly enforced - taking it off in mid-cruise is encouraged
[8:07] Vextra Messing: hehe, that's a cute rule, I suppose it improves aerodynamics
[8:07] Peter Stindberg: oh, absolutely!
[8:07] Vextra Messing: They put tits on the front of ships for good reasons.
[8:08] Peter Stindberg: yep, knowledge of the elders

December 17, 2009

Random thought

Lectra made me think...

I know a lot of amazingly crazy, creative, kinky, wonderful, strange, complex, artistic, benevolent, wide-hearted people in Second Life. And all of them hide inside the atomic bodies of "normal people", office workers, housewives.

I wonder how many of the people I meet each day in the atomic world have amazingly crazy, creative, kinky, wonderful, strange, complex, artistic, benevolent, wide-hearted souls inside them? And I wonder how many of them have discovered these souls already, and dared to set them free - if "only" inside of SL.

A short history of copying

[This is a post I made for Rez Magazine in July 2009. Since Rez Magazine is closing down, I saved the post for my own blog.]

Copying is a fact. Copying has happened over the millenia. The first cavemen copied fire from lava flows or burning trees. Cultural advancements were based on copying. Things like a number system and written language got copied. Copying helped win wars. Copying helps fighting AIDS in Africa. Copying comes with a whole variety of names like "learning" or "inspiration". Babies copy their parent's behaviour when growing up. Copying is deeply ingrained in the human nature.

I am not saying copying is right. People spend a lot of time and effort into creating things for commercial gain. Those people have all the rights to be extremely pissed if someone copies them and threatens their business model. Again it is not as black and white as it seems, when it comes to cases were the copy is superior to the original, or where the original is so simple that it could be considered as public domain, but that is a different blog post altogether. Someone whose fruits of labor get copied should have a way to seek compensation, and most countries have legislation in place where this can be achieved. The machinery grinds a bit when it becomes international or when different standards come into play, but basically it works.

Exact digital copies change the game

Admittedly, the digital technology we have since the Seventies/Eighties makes copying extremely easy. While copying a painting by a Dutch Master took the contemporaries an equal, if not longer amount of time and work, copying a DVD in 2009 is a matter of 30 minutes instead of the 15 months the movie making needed, not to mention the cost. If you look at copying as an arms race, the side of the copiers has quite an advantage nowadays.

The answer to this is Digital Rights Management - DRM. It's the technological answer to the technological reality of exact digital copies. But DRM is nothing more than an illusion of security. DRM puts up a huge smokescreen and repeats the mantra "You are safe, you are safe" over and over. It's the 21st Centuries equivalent of dried frog pills and love potions. If digital content is to be consumed by humans apart from being encoded digitally it needs to be decoded again. And the decoding process can be reverse engineered, and sooner or later will be reverse engineered. So while DRM does not discourage the determined, it does however annoy the compliant customers by limiting their experience.

What is the best protection?

What is your best protection against being copied? Innovation! Let's take the fashion industry - a prime target of copying not only in the atomic world but also in Second Life. What Diesel or Armani or Calvin Klein or Gucci show on the catwalks in Milan and Paris will flood the trash boutiques on High Street all over the world a few months later as copies "inspired by...". The large labels are definitely not thrilled about that, but do they call for "Design Rights Management"? Do they ask that at airports or railway stations or in police controls, women get stripped who wear copied dresses? No. Do they demand show trials where women who bought copycatted dresses get charged for thousand times the worth of the dress? No! They do two things:
  1. From the commercial side they make their initial, innovative releases incredibly expensive. This enables the folks who can afford them to feel part of a rich elite, as well as as cover the design and production cost plus a hefty margin.
    Or they may take the approach of going for the masses, showing their new creations on the catwalk only to sell it by the millions themselves as long as they have the head start.

  2. While the copycats pick up on the new releases and the sales of the old collection starts to dwindle, they are already busy making the next collection, working on new designs, only to surprise the fashion world with their new creations in Milan or Paris again. They either sell few for high prices, or many for low prices, they collect their margin, eventually they get copied but by then they have their next collection in the works already. Lather, rinse, repeat.


From the atomic to the virtual world

Let's finally come to Second Life, a world with a DRM system weaved into the very fabric of the system. The DRM system was certainly part of the success of SL, since for a while it gave content creators security and a commercial model that allowed them to receive economic gain for their work. I do not blame anybody for believing this system was foolproof. Not everybody is technically interested, and the advocates of DRM never stop claiming that DRM is safe and the answer to all problems.

However it was only a matter of time until the inherent vulnerabilities got exploited. Intercepting the the OpenGL protocol to retrieve textures was the first step, working on the viewer protocol to retrieve prim parameters and other attributes only the second step. Rika Watanabe made a short but drastic summary what can be copied and what can not be copied. It should be mandatory to read for every content creator.

Was it foreseeable that copying happened? Yes. Could it have been prevented? No. The way Second Life works is that your viewer gets a kind of blueprint, and recreates what your avatar sees locally on your computer. And for that, all parameters and all textures need to be transferred to you. The only way to prevent this would be if the Second Life servers would transfer only frames of a kind of movie to you - every action would happen inside the server. And this is simply not feasible.

Accepting copying as inevitable is one thing. Making it too easy is another thing. Burglary is as inevitable, but you don't leave your door open to make it easier for the thief. So when earlier this week UK-based metaverse development company Rezzable announced the release of BuilderBot, a tool that could copy a whole sim regardless who owns the items on it, emotions ran high. Rezzable back paddled two days later, announcing it will keep the source code of the program under tabs and implement DRM conformity. The discussion is the same since over a year ago the tool "Second Inventory" was released. In its first versions, "Second Inventory" did not bother as well who the creator of items was. Quickly, the author was convinced to include DRM checks as well.

As of today, copying of all content from Second Life (with few exception - see Rika's article linked above) is possible for everyone. However, special technical understanding is required not many people possess. Tools like "Second Inventory", export features like included in the Gemini Viewer or BuilderBot, aimed for the masses, limit copyable content to content you created yourself or where you have full modify rights for. And I think this is good as it is. You can't prevent the determined from copying, but that does not mean to make the technology available to all.

Getting copied sucks. Getting copied hurts. Getting copied wants you make to drop everything and go lick your wounds. But it is a fact, and throwing technology at the problem will not prevent it from happening, but make life more difficult for the legitimate users. If you got copied, by all means, report the person and seek legal action if possible. But stop asking for a technical solution, because there can't be a technical solution!

Copybotters don't innovate! Copybotters can only feed on what actually exists. Beat them with what you can best: create! Create amazing content for Second Life! Refine your skills. Don't waste energy on worrying about being copied. Use the energy to innovate. Be ahead of the copybotters. Don't focus on people who don't buy in your shop anyways (those who buy copied content), focus on the people who are willing to spend money! Don't let the copybotters win. Show them you are better, faster, more innovative.

Stop worrying now. Start creating now!

A merchant's view: SLX, OnRez and the alternatives

[This is an import of a post I made for Rez Magazine in January 2009. Rez Magazine is closing down, so I imported the post here ]

In a world where we all see different angles and perspectives I have invited Peter Stindberg, owner of Babel Translations (Second Life’s premier translation company), co-owner of GREENE Concept sculpt furniture and also the business analyst for ~flirt~ fine jewellery, to give us his take on these events. -- Trinity Dechou


At the time of writing of this article, I have 150 items listed both on OnRez and XStreet SL, spread among 3 companies I own or am involved with. Those items generated a 5-digit revenue during the time they were listed and therefore selling on OnRez/SLX (as I still am inclined to call them) is a not-to-be neglected part of my business endeavours. One of the businesses I am involved in does not offer transferable items, so we officially encourage users to use one of the web portals to gift someone with our creations. Some merchants report that OnRez performed better for them, some merchants reported that XStreet SL provided better results - for my businesses both performed more or less the same.

Using OnRez and XStreet SL as a merchant

One of the biggest problems using the web services however is creating the listings. Dropping the items into the dropboxes provided by both seems easy enough, but the task of making the product description and web listing is immense. I would not call either web backend ideal, but the OnRez backend is way more advanced compared to the SLX backend. With the OnRez backend, you can easily bulk-edit product listings and the use of AJAX technology allows for parallel image upload. The dropboxes themselves try to detect duplicates, which is meant well but if you offer two versions of a product with different permissions, you need to use two dropboxes - that took us some time and a support call to find out. The only real downside I found in the OnRez system was that offering an updated version of a product requires you to make a completely new product listing. Last but not least, OnRez did not charge commission from merchants, and their advertising options were not only lower priced but also ran twice the time of the comparable Xstreet SL offerings.

The Xstreet SL interface on the other hand looks a bit outdated. Bulk editing items is not really possible, but at least you can adust some parameters on an overview page. Managing large amounts of items was really a stressful task - the implementation of the "templates" a while ago was a little remedy. Still doing mass-listings on SLX requires some planning to make it halfway managable. Mass edits on SLX are a task you really don't want to do... Updating an item on SLX wiht a newer version is pretty simple though, as you only need to select the new item from a drop down list in an existing listing.

Both platforms miss a tool to cross reference listings (for example multiple pieces of a jewellery set) - it's a tedious process to first publish the individual listings, then copy all their listing URL'S, and then going back into the individual listings and add the cross references.

From a merchants point of view my hope is that Linden Lab will incorporate the best features of both platforms, so that listing items will be a less time and work consuming process. From a shoppers perspective there is in fact not much difference between the portals - OnRez looks nicer but is rather slow, Xstreet SL looks more homegrown but has more merchants and the site is much faster despite OnRez using Akamai global caching services.

My wish list for Linden Lab would be:
  • Create powerful bulk-editing tools, so that listing and editing of multiple items gets easier

  • Eliminate the need for users to sign up or verify with XStreet SL

  • Improve the transaction download or...

  • ... splice the XStreet SL transactions into the regular transaction history of SL

  • Link the L$ balances in-world and on SLX

  • Make uploaded textures on SLX available in-world, and make in-world textures available for web-based product listings on SLX (yes, you can keep your 10 L$ fee for that)

  • Maybe think of ways to tie classified listings into the process

From a business person's point of view I am not too happy about this turn of events. The reason behind this is most likely the wish of LL to control the largest 3rd party currency exchange and - as speculated in the SL Herald - to offer inventory "transfer" options across several grids - which goes in fact hand in hand with the announced plans of XStreet SL mid last year to expand into other grids as well. However, buying OnRez and SLX borders to a monopoly, and I firmly believe that monopolies are bad. So what are the alternatives?

The alternatives

First player that comes to mind is Apez.biz - a web portal you probably have never heard of, but which in fact is older than XStreet SL (which started in December 2005). Apez offers a wide range of services and their website is quite confusing, but in fact the timing could not be better for them as I got word from Apez that a relaunch is imminent. Submitting items to Apez reminds a little bit of submitting items to a HippoVend server. The backend process could be streamlined a lot, but the technology is all there and in place. With over 15,000 registered merchants Apez.biz is in fact about twice the size of OnRez, but it seems their PR got neglected a bit in the past as they are not very well known. However their web backend offers many useful features, for example maintaining several virtual accounts (e.g. "personal", "business A", "business B", "alt") or the ability to send L$ from your own account(s) to any avatar in world - a feature I had missed dearly in the past. What is even more important is that via the apezAPI, a merchant can incorporate their own personalized webshop on their own website, and by this offer offline-selling right from the branded website.

I did not have many items listed on Apez, but those I had sold steadily. I shunned the work of listing 150 items on a third portal, but this work seems now to be much more well invested. A merchant who does not want to keep all their eggs in one basket is well advised to take a closer look at Apez, and in fact, during the time I was writing this article the number of merchands on Apez.biz jumped by over 30.

Some number crunching on the official merchant directories of XStreet SL and OnRez - courtesy of Rika Watanabe - provides some astonishing results. In public, it is always speculated that SLX is much larger than OnRez. And with 16,683 merchants featuring 705,252 products - an average of 42 products per merchant - this is truly an impressive size. In contrast, OnRez features 8,718 merchants with 337,427 products and an average of 39 products per merchant - so more or less exactly half the size in merchants and products, but the merchants on OnRez seem to be more the "power merchants". The picture gets complete if you look at Apez.biz, which features 15,934 merchants - almost as much as SLX has - but only lists about 100,000 products, equalling a meager 6 products per merchant.

But maybe competition might arise from a sector that is on nobodies radar - from one of the large vending system manufacturers in SL. I recently spent a lot of time adopting the HippoVend system from UK based Hippo Technologies. The process of filling the vendors and managing product listings on a web backend is very similar to the process required for the web portals. Since Hippo Technologies system is used by a large number of merchants in SL, an open web frontend offering the items of countless HippoVend systems would start with a massive number of objects. Andy Enfield was kind enough to answer to this suggestion on my behalf, but - for now - his answer is little encouraging:
"The purchase by Linden Labs of both OnRez and XStreetSL leaves a huge gap for a potential competitor to come into the market. Web stores are something I've stayed away from, not wanting the headache of dealing with running the financial services required, but it'll be interesting to see if some new company emerges into the potential gap. Collaboration may be the way to go --- it might be interesting to see what would happen if a new web store partnered with an existing vendor maker (either Hippo (one of the Grid's most popular) or any other) to marry inworld and offworld merchant services."
Tapping into the thousands of merchants and the millions of products being offered in Hippo vendors should be an attractive asset. I really look forward if this open invitation by Hippo Technologies gets taken up by someone.

Conclusion

So what is the bottom line? For the time being, I think it wll be business as usual. Most serious merchants are represented on XStreet SL anyways - so nothing changes for them unless Linden Lab changes the way in which XStreet SL works drastically. And I doubt they will. Currency traders, for which SLX was an "insider's tip" in the past, will focus on other 3rd party exchanges trying to get a better deal there. The Electric Sheep Company who operated OnRez was rumoured to abandon SL for quite some time. Of the merchants who were on OnRez but not on SLX, a portion will transfer, and another portion will use the opportunity to stop web sales altogether. For shoppers, not much will change - there might be slight improvements down the road like syncing the user databases so you automatically have an account on XStreet. For merchants, most likely all will stay the same, but ther eis potential for improvement. For market sanity however I hope a new competitor will arise, and my money is on Apez.biz. And therefore my encouragement goes to the readers - merchants and shoppers alike - to sign up with Apez since a market (any market) needs competition.

December 08, 2009

Universal giftcards - finally!

Almost a year ago I shared my thoughts on a universal gift card system for Second Life. While in-store gift cards are fine, they limit the choices of the gifted. And simply donating cash, as suggested by commenters, seems a bit "cold" by many.

One of the possible ways I came up with was:
One of the large web portals like XstreetSL or OnRez should issue giftcards that can be used on their web backends or - in case of OnRez - their in-world vendors. Once purchased, the card could be used for any purchase with any of the listed items - the merchants would get L$ put into their accounts after the purchase.
And guess what - exactly this did finally happen!

Since August already you can buy gift certificates on the new marketplace slapt.me, going from 500 L$ up to 10.000 L$. You can give the card to any person, and the recipient can redeem it on slapt.me where their account get credited with the amount. The caveat is - of course - that not only the recipient of the card needs to have a slapt.me account, but that also the range of products available on the marketplace is still far smaller than XStreet SL. However I am convinced that slapt.me becomes one of the leading alternatives to XStreet SL in due course, so that the range of available products will grow over time.

London

Main Entry: lon·don
Pronunciation: \ˈlən-dən\
Function: transitive verb
Etymology: origin unknown
Date: 2009

Definition: To compose an answer to a blogpost, only to realize halfway through that it could be used as a blogpost of its own, and thus publishing it on your own blog while leaving just a short reply on the initial post.

Example: "I read a great article on Zippora's blog and londoned a reply on my own blog"
"I think I will london that comment"

December 05, 2009

Web marketplaces side by side comparison

A lot of people have written about alternatives to XStreet SL in the past weeks, most notably my friend Eloise Pasteur in her review series. There is also a good series of posts by Allegory Malaprop.What was lacking so far is a side-by-side comparison, so I took the effort of listing all of my 5 items on each of the available platforms. I focused on several aspects:
  1. Storefront
    This is the personalized page that only shows your items in an overview. Many merchants link to the storefront from their blogs. The more options the storefront offers, the better for marketing purposes.

  2. Individual item
    My item "Plywood Man" displayed in all available platforms. Please note that I tried to keep the same 1024-pixel window for all items. Screenshots that are larger had a horizontal scrollbar.

  3. Merchant backend overview
    This is the dashboard where you see all your items as a seller, and from where you can ideally make some adjustments already.

  4. Single item edit
    The edit page for a single item, showing all the available editing options

  5. Seller statistics
    What kind of logs and statistics are available to merchants.
Apez.biz
This site has been around for quite some time. Apez is probably best known for their vendor system, which offers comparable (and in some aspects superior) functionality to the popular Hippo system. The technology of Apez is from what I can tell very advanced, their marketing however leaves a lot to be desired. The webpage is basically unchanged for a year now, despite the fact that the Apez team intended to relaunch it shortly after LL acquired OnRez and XStreet SL. Among the almost unknown features of Apez is the fact that you can build your own personalized storefront with them, or that you can use it to schedule payments to any avatar. Eloise's report on Apez.biz.



meta-LIFE
Meta-LIFE is a strange mixture of affiliate vending system, vendor supplier, web shopping portal and community portal. One of the most interesting features is the ability to create a "meta brand" where more than one merchant participates. Meta-LIFE also offers an in-world HUD that not only facilitates shopping, but also has social community features and allows to recommend places and people. Eloise's report on meta-LIFE.






Metaverse Exchange (MVX)
The claim to fame for this platform is that they not only serve Second Life but also the Opensim-based alternative grid "Legend City Online (LCO)". However, none of the listed terminal locations in LCO could be found, and also LCO strikes me as a bit deserted right now. While setting up the MVX account was easy enough, the concept that item photo and price are separated from item description and category is something one needs to get used to. I also did not find where to edit the listing of an already established account. Read what Eloise had to tell about Metaverse Exchange.



MySLMarket
This platform comes from German developers and offers you to add listings in English and German. However the English translation of the site is - despite the operators claim it has been cross-checked by native speakers - a little bit odd. To add a listing you need to select "Insert announcement" - which kept me quite some time to figure out. What is interesting is the idea of a "flea market", where single used items can be sold. Eloise's post on MySLMarket.



slapt.me

Among all of the alternatives to XStreet SL, slapt.me is probably the youngest, but at the same time the most vocal one. I was unable to find a proper storefront link, but all the other essentials were there. During the time I listed items on slapt.me I had to manually update my dropbox three times. While this was annoying to a certain extent, it also shows the platform is actively maintained. My personal impression is that slapt.me will be the most likely candidate for leading competitor to XStreet SL. Eloise had some not so good initial experiences, but posted an update.



Vitty
Vitty is a platform originating from Japan, which makes it an interesting option for getting a foot into the (huge) Japanese market. The English translation is remarkably good, so the usage for non-Japanese shoppers and merchants is possible. Vitty allows you to submit listings in two languages, where you can decide what languages they are. For serious merchants I suggest to make the primary listing in Japanese though. I did not had a good start with Vitty as it did not want to send me the dropbox first, but that got resolved eventually. Eloise had the same problem, so no extensive review yet.



XStreet SL
We all know XStreet SL, so just for comparison purposes the same screenshots as for the other platforms:



What else?
Apart of those 6 alternatives, a 7th is about to launch mid December. Cariama has a pleasing webpage design, but so far one can not say a lot of things. It has yet to be seen how it will work.

My personal impression is that the three most interesting platforms are Apez.biz, meta-LIFE and slapt.me. I doubt a single one of them will "make it" and obsolete the others. All have different concepts and strenghts and weaknesses. Apez definitely lacks on the marketing side - something slapt.me is agressively pushing. If you want to tap into the Japanese market, Vitty is your best bet so far, but Japanese translation is a must (and incidentally I know a good translation agency :-).

I assume merchants will need to live with maintaining multiple platforms, and need to develop strategies and maybe even tools to update listings on all of them. Definitely there are good platforms that allow you to address a broad audience and not have your eggs all in one basket.